Many people have aspirations to become entrepreneurial business owners. This endeavor takes a dream, in-depth analysis of the market place, a passion for the product or service, persistence, a willingness to take risks, execution and a business strategy. The Roetheli Lil’ Red Foundation is working with two of the University of Missouri campuses, University of Missouri Columbia (UMC) and the University of Missouri Kansas City (UMKC), to advance entrepreneurship. The Roetheli’s, through the The Lil’ Red Foundation, were instrumental in establishing an entrepreneurship program at UMC. The Foundation is working closely with the UMKC campus, which has been recognized as the number 1 program in the world in Innovation Management. The Princeton Review ranked the entrepreneur programs of over 2,300 universities. UMKC’s undergraduate program was ranked the 14th best in the USA and the graduate program was ranked #21. UMKC was one of only 11 schools to have both their undergraduate and graduate programs both ranked in the top 25 nationally.

Everyone born in America has the opportunity to grow a great business from the ground up, which is still “the American Dream”.

Encouraging an entrepreneurial spirit is important to Joe and Judy and The Roetheli Lil’ Red Foundation. After working in public service for nearly two decades, Joe and Judy, and now as entrepreneurs, understand the importance of creative thinking, finding new approaches to business problem solving and the importance of risk-taking.