Inspiring and
Empowering Others

Inspire... Think... Persist

The Lil' Red Foundation

The Roetheli Lil’ Red Foundation is a non-profit organization whose ongoing mission is to inspire and empower people to use their talents for the betterment of themselves and others. The Foundation has four areas of focusthat are important and meaningful to the Foundation and its Founders.

In The Spotlight

Dr. Joseph and Judy Roetheli were awarded The LegacyAward from Thinking Bigger in February. The legacy awardsalutes the city’s most enduring business leaders who havemade a lasting impact on the entrepreneurial community.

The Lil' Red Store

Shop all of the books and movies that The Lil’ Red Foundation has promoted and produced. These documentaries and books share stories to inspire others to focus on dreams and remind them with persistence, passion, practice, purpose, that exceptional achievements are possible.